媳妇的美好时代

China's World Cup hopes begin with children taking the field. What's next?_我的网站

一 |     7月25日，在“7·27福彩责任日”即将来临之际，由山东省福彩中心联合德州市民政局、德州市福彩中心共同举办的“公益福彩 责任同行”宣传推广活动在德州万达广场举行。作为山东福彩“责任宣传周”的重要一站，本次活动通过沉浸式体验与责任科普相结合的方式，全方位展示了山东福彩在责任建设方面的扎实成效。

二 |     

    Young student athletes compete during the Shijingshan District Primary and Secondary School Football League in Beijing on May 28, 2026. Photo: Li Hao/GTOn youth soccer pitches across China this World Cup summer, one match often seemed to give way immediately to the next. Coaches shifted cones, parents raised phones behind the fence, and children in numbered bibs warmed up along the touchline while the previous teams were still packing away their gear.
It was a busy school break. The national finals of the 2025-26 youth campus soccer league, rounds of the fifth China Youth Football League, city and provincial campus competitions, private club cups and overseas invitationals filled the calendar. Some children played close to home; others spent part of their summer travelling with teammates from one tournament to another.
The sixth 2034 Cup was among the most visible. Its 39 regional qualifiers drew 882 teams and 12,604 players, with 128 teams reaching the finals in Suzhou, East China's Jiangsu Province. Teams from other countries also took part, adding an international element to a tournament aimed at primary-school players, according to the Xinhua News Agency.
Does this crowded calendar by itself signal a turnaround for Chinese soccer? China's men last reached the World Cup in 2002. But the summer offered a view of a playing base being built from below and raised a harder question: Can the enthusiasm survive the return to school, unequal access to training and the growing costs borne by families?
From the first touch
In China's youth soccer system, coach Zhao Xinxin works at its broadest and most fundamental level - introducing young children to the game.
He coaches an introductory group of about 15 three-year-olds, three interest classes of 15 to 20 children aged five to 10, and four advanced groups of roughly 10 players aged five to 14. He has worked with more than 100 children over the years.
Starting younger is one of the clearest changes Zhao has observed in recent years. Soccer is appearing not only in schools and social clubs but also in some kindergartens. Most parents initially want an after-school activity that gets their kid moving. 
Only when a player begins to stand out do questions about more advanced training and a possible route forward arise.
That route now has several layers. A child in a commercial club can move from introductory and interest classes to advanced teams. A school player may be selected for district and city teams, then enter national campus competitions; professional academies, sports schools and social clubs provide other pathways. 
China began promoting campus soccer on a national scale in 2015, when six government departments issued guidelines calling for soccer to be incorporated into school education through designated soccer schools, regular competitions, teacher training and improved facilities, according to the Ministry of Education.
The program has continued to expand while shifting its focus from increasing participation to improving the quality of teaching, training and competition. In 2025, another 4,928 schools were recognized as national youth campus soccer schools, according to the ministry.
The result is more soccer on the calendar. Zhao told the Global Times that youth matches take place somewhere in Beijing almost every week, especially during school holidays. His club's advanced teams play weekend fixtures with referees and standings, as well as regional competitions and finals.
Tournaments such as the 2034 Cup give this broad base a visible target. Soccer commentator and youth-project organizer Dong Lu launched the event in 2021 after repeatedly seeing Chinese social media celebrate Japan's high-school soccer tournament. Its name looks toward the 2034 World Cup, when the first group of participants will be about 25. 
Earlier this summer, a team selected through Dong's youth soccer project offered another source of encouragement. The Chinese Football Boy U12 team won all seven matches at the Sigismondi International Youth Cup in Italy, becoming the first Asian team to claim the championship.
Yet Dong cautioned against reading too much into a single championship. Strong players, he said, must emerge from a much broader soccer culture. "Players come from the people around us, from the soil and culture in which they grow," he told the Global Times. 
Who can keep playing?
    A coach walks his young players to the pitch for a soccer tournament in Beijing. Photo: Li Hao/GTYet the larger test begins after the tournament. Dong acknowledged that most 2034 Cup participants will not become professional players. For many, reaching the finals in Suzhou may serve as a "soccer graduation ceremony" at the end of primary school. The question is whether graduation from primary school must also mean graduation from soccer.
For Zhao, the first major break comes at 12. Children may train throughout primary school, then stop after entering middle school as homework, examinations and family expectations take over - a pattern he calls "retiring at 12."
Campus soccer should be the main way to keep the player pool broad, he said, because school is where nearly every child spends most of the day. More schools now provide soccer classes and in-class competitions, but implementation varies. 
Zhao recalled a class tournament in which a child was injured. After a parent complained, the remaining matches were cancelled. Safety concerns are understandable, he said, but cancelling competition altogether removes opportunities from every child.
For families, this is also the stage when soccer stops being a simple extracurricular activity. If a child has shown unusual ability, parents must decide whether to seek stronger teams, change schools, accept more travel and training, or keep soccer only as an interest. The decision depends not only on talent and the child's wishes, but also on educational expectations and how much time and money the household can commit.
The contrast with Europe lies partly in continuity. Zhao cited his nephew in Hungary, who trained at a Barcelona-affiliated academy between the ages of six and eight before being selected by a local club at nine. 
Once children join organized training there, he said, they are registered at relatively low cost, and their movement between clubs is recorded in the soccer association's system - closer to transferring schools than simply leaving one commercial course for another.
Dong made a broader comparison. Japan's national team increasingly draws on players who have further developed further in European leagues, while China still relies mainly on its domestic league to prepare future internationals. 
In his view, the two systems operate like production lines with different competitive standards. Young Chinese players therefore need more high-level matches, whether foreign teams come to China, Chinese teams travel abroad or selected players enter overseas leagues.
But overseas training cannot substitute for a domestic system, nor is it open to every family. Zhao said it requires ability, physical readiness, money and the capacity to adapt to a different language, diet and daily life. Some parents send a child abroad; others move with them, reorganizing work and family life around soccer without knowing whether the child will ever turn professional.
For now, the most telling test may come not in 2034, but this coming September, when a child enters a new grade and decides whether there is still time in the week for soccer.
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三 | 活动现场，责任彩票宣传成为最醒目的底色。“理性购彩量力而行”“禁止向未成年人售彩”等警示标识规范醒目，工作人员现场向市民发放《理性购彩宣传页》，详细讲解非理性购彩的危害及识别方法。同时，德州福彩现场展示了全流程风险管控机制，表明了严厉打击非法彩票、保障市场规范运营的坚定态度，让“责任”二字从口号变为可视化的安全屏障。“以前只知道买彩票能中奖，今天才知道每一张彩票都在做公益。

四 | ”市民王女士在观看了福彩“时光轴”展板后深有感触。活动通过“时光照相馆”“心愿寄语墙”及公益金资助项目拼图游戏，生动还原了福彩公益金“取之于民、用之于民”的路径。现场设置的公益金筹集与分配流程图，直观展示了购彩金额中按比例提取的公益金，如何精准流向养老服务、残疾人康复、困难群体救助等民生领域。数据显示，“十四五”期间，德州累计销售福利彩票15.93亿元，筹集公益金约5.57亿元，其中约3.06亿元已转化为全市3.2万张养老床位、4556户适老化改造及108处助老幸福食堂，让公众明明白白看到爱心落地的全过程。本次活动还结合“德润银龄”主题，将责任理念延伸至老年人权益保护。在银龄惠民服务区，反诈科普区通过卡片抽答、情景剧《戏韵护养老，反诈守平安》等形式，帮助老年人识别保健品骗局与“免费领鸡蛋”套路，守好“钱袋子”。政策咨询台前，工作人员耐心解读高龄津贴、养老服务消费补贴等政策，将福彩的关怀从资金资助延伸到生活守护。福利彩票，始于公益，立于责任。此次德州站活动，不仅是一次公益成果的集中展示，更是一堂生动的“责任福彩公开课”。下一步，山东福彩将持续深化责任福彩宣传，不断创新形式，讲好公益故事，把福彩责任理念传递给社会公众。

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