杜海涛沈梦辰同框
US lifts TikTok federal-device ban, highlighting platform’s enduring US appeal: expert_我的网站
A | 7月8日，辽宁省福彩中心渠道创新部和即开票部负责人一行莅临葫芦岛市，深入辖区高速服务区开展专项调研，实地核查、督导福彩高速服务区形象店新渠道建设落地成效，细致核验项目运营质量与品牌推广成果。葫芦岛市福彩中心相关领导及业务负责人全程陪同调研、汇报工作。
TikTok File Photo: VCG
The Trump administration has formally lifted restrictions on the use of TikTok on US federal government devices following the restructuring of the platform's US operations, marking another step toward normalizing TikTok’s operations in the US. Analysts said TikTok's continued operation in the country after years of political and regulatory pressure reflects its deep reach among American users and businesses, as well as the competitiveness of Chinese-developed digital products.
The White House Office of Management and Budget said in a memorandum dated Monday and released Tuesday that TikTok is no longer covered by a federal ban on its use on government devices, effectively lifting a restriction imposed over "national security" concerns tied to the platform's previous ownership by ByteDance.
The decision was based on a legal opinion issued by the US Justice Department in July, which concluded that the version of TikTok now operated by the restructured US joint venture, or TikTok USDS Joint Venture, no longer falls under the 2022 federal government-device ban. The opinion also made clear that individual agencies still retain discretion over whether to allow employees to use the app on official devices.
TikTok's ability to remain in the US market after years of political and regulatory pressure demonstrates its strong user appeal and commercial importance, Li Yong, an executive council member of the China Society for WTO Studies, told the Global Times on Wednesday. The platform has become deeply embedded in the US digital economy, with American creators and businesses relying on it to reach audiences, generate income and promote their products, he said.
Its continued operation also reflects the broader global competitiveness of Chinese-developed digital products, Li noted. "Despite years of pressure, TikTok has preserved its core functions, business model and value as a global platform, showing that the appeal of a competitive product cannot simply be erased through political or regulatory restrictions," he said.
Any politically driven move targeting companies of a particular country risks eroding foreign companies' confidence in the US market, and ultimately weakening the country's appeal as a stable and predictable destination for global business, the expert said.
TikTok is used by about 170 million Americans, according to the White House, which noted that content creators rely on the platform for their livelihoods and businesses use it to advertise and connect with customers.
Agencies including the Treasury, Transportation and Health and Human Services departments launched TikTok accounts following the Justice Department's July opinion, while the White House had already created an account last year, according to Politico.
In 2022, the US Congress passed the No TikTok on Government Devices Act, barring TikTok from federal government devices, with several states later following suit. The pressure escalated in 2024, when Congress required ByteDance to divest control of the platform or face a US ban. TikTok briefly went dark in January 2025 before President Donald Trump delayed enforcement while a divestiture deal was negotiated.
The restructuring was completed in January 2026 with the establishment of TikTok USDS Joint Venture. According to the company's official announcement, ByteDance retains a 19.9-percent stake, while the rest is held by investors including Oracle, Silver Lake and MGX.
Under the new structure, the joint venture oversees US user data, algorithm security, content moderation and software assurance. Meanwhile, TikTok has retained global product interoperability, with TikTok global's US entities continuing to manage certain commercial activities, including e-commerce, advertising and marketing, according to the company.
During the China-US economic and trade talks in Madrid, Spain in September 2025, the two sides reached a basic framework consensus on properly resolving the TikTok issue through cooperation, reducing investment barriers and promoting relevant economic and trade cooperation, according to China's Ministry of Commerce (MOFCOM).
A MOFCOM statement said that the Chinese government fully respects companies' wishes and supports them in conducting equal-footed commercial negotiations based on market principles. China will also review matters involving TikTok's technology exports and intellectual property licensing in accordance with the law.
China urged the US to provide a fair, open, transparent, and non-discriminatory business environment for the continuous and stable operation of Chinese enterprises in the US, so as to promote the stable, healthy, and sustainable development of China-US economic and trade relations, a MOFCOM spokesperson said in December, commenting on the reported agreements to establish TikTok's US joint venture.
。调研组先后走进辖区高速服务区福彩即开票品牌形象店，通过实地走访、现场查看、问询交流的方式，全方位、多角度了解门店日常运营管理、标准化装修改造成本、公益宣传阵地打造以及彩票日常销售、旅客消费体验等核心工作情况。葫芦岛市高速服务区地处辽西走廊核心要道，是连通关内关外的重要交通枢纽，车流、人流密集，客流覆盖范围广、辐射带动能力强，具备绝佳的品牌传播和市场推广优势。全新升级的福彩形象店打破传统彩票销售模式，集公益彩票销售、福彩品牌形象展示、公益文化传播体验等多功能于一体，成为展示辽宁福彩公益初心、传递福彩温度的前沿窗口与线下重要宣传阵地。
B | 在随后召开的调研座谈会上，葫芦岛市福彩中心详细汇报了本地“福彩+交通场景”跨界融合发展的创新实践与阶段性成效。据介绍，我市立足交通区位优势，积极探索福彩渠道转型升级新路径，一方面精准布局交通枢纽场景，聚焦高速服务区核心客流聚集地，结合旅客出行消费特征科学选址、规范建店，统一门店形象、优化服务场景，全面提升福彩对外窗口形象；另一方面深耕公益属性打造示范标杆，将福彩公益理念、公益成果、文化元素全面融入门店场景布置和日常运营中，让过往旅客在停车休憩、短途休整的过程中，沉浸式了解福彩公益事业，近距离感受福彩“取之于民、用之于民”的公益内核。
C | 辽宁省高速公路实业发展有限责任公司葫芦岛分公司汤经理全程陪同本次调研工作，并参与座谈交流。座谈会上，汤经理全程参与调研交流，对我方品牌建设成果予以高度评价，以京哈高速葫芦岛段兴城服务区为率先启动试点，后续梯次推进东戴河、绥中、塔山服务区全域覆盖运营。汤经理在交流中强调“随手公益、小额行善”的公益倡导，认为公益不应是刻意为之的举动，而应融入每一次日常出行，高速服务区作为人流密集的公共服务窗口，应成为公益文化传播与便民服务融合的前沿阵地，并表态从场地配套、政策衔接、联合推广等方面提供全方位保障，为福彩公益品牌扎根高速场景筑牢后盾。双方围绕渠道优化、场景升级、资源联动深入交换意见，就进一步深化“福彩+高速服务”战略合作达成初步共识，双方一致认为，该创新模式贴合市场需求、适配交通场景、兼具社会效益与市场价值，具备极高的复制推广性。此次省级专项调研，既是对葫芦岛市福彩渠道创新工作的充分认可，也为本地福彩新业态、新场景的发展指明了方向。标志着葫芦岛市“福彩+交通”融合发展模式取得阶段性亮眼成果，有效拓宽了福彩公益传播与市场发展路径，更为全省福彩新渠道创新、场景化布局、规模化推广积累了宝贵的实践经验，筑牢了坚实的落地基础。
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